For Developers
Soledad Vallejos
drinks in hand, browsing displays of tablets to give examples of projects under development, updating states smartphones social networks, smart cards are also business: on the landscape fell Monday night in barracks. Where does the money go virtual in the near future? What prophecy may be close to the Truth of the web's next? What are the characteristics of markets and promised to burst? About 200 people, overwhelmingly male, of which half was less than 27 years, had gathered to try to uncover the ways to come and meet peers but also enchant known entrepreneurs with the suggestive name of "angel investors ". But not only that: The evening also in store for contact with a troupe of developers Angeles, arrived in Buenos Aires by the grace of the international project "Geeks on a Plane" (GOAP) and local Palermo Valley (PV). Alchemy reached its right around eight o'clock, when the highest stage, escorted by a screen through which they passed tweets, climbed Argentina Wenceslao Casares (one of the pioneers of local mundo.com) and American Dave McClure (inverter Silicon Valley in 20 years hit quite a few predictions) for a public interview, required technology, closed the public questions sent via Twitter.
could pass quietly by vernissage or after office, but in reality it was the beginning of the evening geek: the time of networking, known as the instance of conversation that seems casual but actually seeking work ally capital. After all, as pointed out by passing a publisher linked to the digital world, "this is not to society but to generate business. And that's fine. "
on the small sea of \u200b\u200bbackpacks, shoulder bags, jeans, jackets with hoods and deliberate elegance meant to be simple sport, floated a spirit of Babel, although scale and limited to English and English. In T-shirts and wore shirts tagged with different colors: the blue syndicated who were GOAP, the selectÃsimo members' group for travelers arriving to tour Latin America and listen to other ideas while discovering in situ which could encourage other markets. Most newcomers from Chile, last night and took about a week's journey through Latin America.
handwritten labels indicating the name of the person and name of the project or its benevolent entity, ie its being investor.
In a corner of Metropolitan Design Center, who gave his very Barracks based trendsetter, someone explained in English to his interlocutor that he had "tired of the company." One day, he had stopped working for others "and began to develop my project." Drink in between, your listener nodded with a smile, was a colleague and share the joy of having shared experiences, she made only a few minutes was his duty to report that "the risk is always in development." A little further on, near the bar turned-permanent source of drinks, three, four guys sitting in a seat focused all their attention on a tablet drinks without worrying about possible dunk. On the other side, a developer of Buenos Aires had achieved the dream of many of his colleagues who were present that night: to have five minutes face to face with an angel investor. The opportunity could not be less, because this special category refers to persons affected employers to risk and able to bet, at once, as ten projects that are still emerging ideas, and hope that, in a given time, one or two of those betting becomes a success of the realm.
When averaged when networking, Vanesa Kolodziej, PV, took the microphone and asked: "Raise your hand if you have less than 27 years." Were half of those present. "You were 10 when Wences (Casares) was making his first company (Patagon.com)." Soon after, Casares McClure began to lead a path that sought to define new profiles new business.
The Dream Team "Today is a developer, a designer and programmer," said McClure, before rounding the idea as if it had not been explicit: "Marketing is becoming increasingly important, especially for the consumer of web products. " During nearly an hour, McClure insisted again and again the need to sell more than an idea (and to a service), the package of an idea. "At least one person on the team (of a successful project) should be an expert in online marketing, network marketing, too."
Media
huddled crowd near the stage to hear the other half had failed desenfrascarse their own ideas exhibitions. From the stage, Casares asked about the most daring "to see the international markets" more promising. "There are target markets by language" untapped McClure replied without hesitation. "The Mandarin, of course. But English and Arabic is a market of more than 500 million people. And the market can still grow on the internet. "
svallejos@pagina12.com.ar
Source: page 12 (p. 21)
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